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Zag: The Number One Strategy of High-Performance Brands Año de Publicación::2006 the previous owners' son

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the previous owners' son

But what she discovers is something the finest historians have missed: the secret history of the Pink Carnation—the most elusive spy of all time

Biografía histórica que presenta episodios

En Razones de la Fe

Texto representativo del pensamiento geopolítico europeo de fines de los años sesenta

Zag: The Number One Strategy of High-Performance Brands Año de Publicación::2006 the previous owners' sonLibro Usado, Tapa Blanda. "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation

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