Alter Ego Italy Fast Color 10' | 100ml, Various Colours Colour:7/37 Excellent before deep conditioning

Excellent before deep conditioning

and 6mm) for customizable trimming

spray in and brush through or blow dry lightly to remove product build-up and kinks in hair

Provides a natural-looking finish

No flaking

Alter Ego Italy Fast Color 10' | 100ml, Various Colours Colour:7/37 Excellent before deep conditioningRapid Colour Performance for Time Efficient Services Delivers reliable, high definition colour results in a reduced processing time, making it ideal for fast paced salon environments. Designed for efficient grey coverage and tonal accuracy, it supports consistent outcomes while helping maintain shine and fibre condition. Perfect for express services, it enables colourists to achieve professional results with greater time efficiency. Fast 10 minute